Levi’s Shareholders Heard From PETA At 2021 Annual Meeting

Guess Who’s Back? PETA has attended Levy’s AGM again and we have unfinished business. As in previous meetings, we asked for a denim brand when he intends to stop using animal skin for his patches…

PETA and conscientious consumers will continue to pressure Levi’s to switch to eco-friendly vegan leather patches until our problems are resolved. Levi Strauss & Co., the company that owns the brand, claims that “sustainability” and “compassion” are among its core values, so it does not have a business that profits from leather, which is obscenely cruel and destructive to the environment.

PETA’s Internal Efforts: Levi’s Shareholder Engagement

PETA agrees with Levi’s that “[g]Etting in clothes shouldn’t be seen as a moral dilemma, “but his decision to continue selling jeans with animal skin patches contradicts that belief – and nobody likes hypocrites! Ever since PETA bought the minimum amount of shares in the company that would allow us to attend annual meetings and present resolutions, we have been urging Levi’s from within to stop using leather patches.

Levi’s shareholders and customers are looking for humane and sustainable clothing

At the meeting, we told the company that two-thirds of consumers now state that “sustainability has become a more important priority in the fight against climate change since COVID-19” and that “more than half of consumers want to buy leather alternatives because of their concerns about the impact of leather production. on animals and the environment ”.

Converting animal skins into leather may require the use of 130 chemicals, including cyanide, and the production of leather leads to huge emissions of greenhouse gases that contribute to climate change. The World Bank also reported that livestock has been responsible for over 80% of deforestation in the Amazon since 1970. Levi’s must accept the truth: Only firm skin is vegan.

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Here’s another question for the eminent fashion brand: why support the torture and killing of animals, when instead of them you can use only the vegan patches that Levi’s already offers?

A revealing PETA video on several Brazilian cattle farms showed that cows and bulls were branded on their faces, shocked and beaten before being killed for their skins. The global leather industry kills more than a billion animals each year, most of which come from regions of the world where animal welfare laws are either lacking or largely not enforced. Calves are torn away from their mothers, and cows endure extreme conditions of housing, branding, tail docking and castration before being transported hundreds of miles in overcrowded trucks or ships to other continents, where they are hung and skinned, often still conscious. , inside the slaughterhouse.

Using animals for their hide is unforgivable. It’s time for Levi’s to join conscious buyers on the right side of the story!

For years, PETA has urged Levi’s to stop supporting animal cruelty and the environmentally destructive leather industry. And the public wants the same – more than 260,000 PETA supporters around the world wrote to the company demanding a switch to sustainable vegan leather, but Levi’s was unable to act.

Join us to convince Levi’s to use exclusively vegan leather