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Urban Outfitters knows animals don’t want to be used in fashion because, in our Fashion Face Fear campaign, PETA is showing covert investigative footage that shows fearful animal expressions as workers restrain, beat, etc. . to kick, stab and kill them for materials sold by the company.
We are targeting Urban Outfitters, including Urban Outfitters, Free People and Anthropologie, because of their refusal to stop selling wool, leather, fluff, cashmere, mohair, alpaca and silk, which cause immense suffering to animals. The public has seen our social media posts, advertisements and protesters taking to the streets to speak out for the exploited animals, and now there is a mini documentary about the campaign: The face of fashion is fear… The video was filmed by CaveLight Films and you can watch it today at NowThis.
Production: CaveLight Films
Director: Jordan Ehrlich
Associate Producer: Jamie Logan
You can find out about CaveLight Films from coverage of New York’s wet markets or from the film about the late activist Regan Russell. The company strives to uncover the truth about arrogant industries.
“PETA has entrusted me with the raw undercover staff it has accumulated over the years. I could have made a series of full-length documentaries with so many shocking but invariably terrifying shots. But I felt it was important to create something that the average viewer could digest, so that he could at least get an idea of how bad the fashion industry really is for animals all over the world. “
—Jordan Ehrlich
The fashion industry fosters shocking abuse
The mini-documentary explores the plight of the animals used in fashion. If you thought that downy feathers fell off the lucky ducks, or that getting wool was “just a haircut,” this documentary will be your wake-up call. The global fashion industry kills billions of animals every year, each with a heartbreaking history.
“There is a widespread belief that clothing of animal origin comes from farms where animals play with fun. This is simply not the case, and the public should be aware of the devastating impact the fashion industry is having on workers, the environment and billions of animals around the world, ”Ehrlich told PETA.
Help animals by refusing to carry them
You can avoid violent behavior by always checking product tags before purchasing and leaving products on the shelf if they contain animal materials.
Tell city merchants to stop selling animal clothing
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