For immediate release:
May 6, 2021
Megan Wiltsie 202-483-7382
Charleston, South Carolina – “I am I, not MEAT.” This message from a lobster that appears in a new PETA ad that just appeared next to Red Lobster in North Charleston – to mark the peak of lobster season – encourages people to think twice before ordering sensitive shellfish for Mother’s Day dinner. or any day.
Photo courtesy of Molly Sherman.
“Seafood without fish is making waves There are eateries everywhere, so selling a vegan lobster roll to help the planet should be an easy task for Red Lobster and other chains, says PETA executive vice president Tracy Reiman. “PETA’s ad urges people to stop lobster boiling alive by opting for vegan food.”
Lobsters are intelligent people who explore their surroundings, can memorize other lobsters, and use complex cues to build social relationships. If left alone, they can live to be 100 years old. A PETA investigation into a crustacean slaughterhouse found that live lobsters were impaled, torn apart, and decapitated – even as their legs continued to move. Chefs usually place lobsters in pots of boiling water while they are still conscious – a practice so brutal that it was banned in Switzerland.
PETA, whose motto is, “Animals are not ours to eat,” and which opposes arrogance, a worldview based on human superiority, is stepping up its efforts to protect marine life following the release of the Netflix documentary. Sea piracy, which examines the global fishing industry and explains how human actions are causing widespread environmental destruction.
PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. Lots of artificial fish options such as Gardein’s Golden Fishless fillet, fish-free tuna. frum good Catch, New Plant-Based Shrimp from New Wave Foods and Vegan Crab Cakes from Sophie’s Kitchen are available today. For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…
The billboard is located in the parking lot next to Red Lobster Restaurant at 2460 Mall Dr. in North Charleston.