Wildfire season sparks PETA’s massive ‘Cow on Fire’ message

For immediate release:
October 28, 2021

Contact:
Brooke Rossi 202-483-7382

West Sacramento, California. “With California’s bushfire season being roughly 75 days longer than normal due to the climate crisis, and officials warn that the fires will continue to burn for the rest of the year, PETA is urging buyers to ditch one culprit: leather. their listings in a sky-high post are now on their way to Riverpoint Marketplace.

Livestock raising, including the leather industry, which constitutes the bulk of the profit from meat and dairy products, –it accounts for almost a fifth of all anthropogenic greenhouse gas emissions.… The World Bank reports that livestock has caused over 80% of deforestation in the Amazon rainforest since 1970, as well as wildfires, many of which are deliberately designed to clear land for raising cows and growing crops to feed them, as well as due to higher temperatures and droughts, parts of the Amazon are now emitting more carbon dioxide than they can absorb.

“Avoiding skin is a simple step we can all take to prevent a climate catastrophe, but we are running out of time,” says PETA executive vice president Tracy Reiman. “PETA is asking people to save the skins of cows and everyone else by choosing vegan bags, shoes and furniture ”.

The production of leather not only harms the planet, which does not return it, but is also terribly cruel to cows. A video footage of PETA, the world’s largest leather manufacturer, revealed that the delicate animals were branded on their faces, electrocuted and beaten before being violently killed.

PETA billboard is located at I-80, north of the junction with US 50, just a mile from Ross Dress for Less, Skechers, Walmart and other leather retailers in the Riverpoint Marketplace.

PETA – whose motto is in part that “the animals are not ours” – opposes arrogance, a worldview focused on human excellence. For more information on collecting news and reporting on PETA investigations, please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…