Women-owned beauty brands selling abuse-free products

Published by April 1, 2021 by Rebecca Maness…

We are fast moving towards a future where animals will be given the rights they deserve. But the future too woman– and if these women-owned beauty brands are one sign, then cruel animal testing is not done here either. All of these women have developed their brands in an effort to produce better quality skin and hair care products and cosmetics without supporting animal experimentation. While all of these companies sell vegan and vegan products that are not tested on animals, many are completely cruelty-free, which means they also don’t use animal ingredients in their recipes. We’re thrilled to support these women-led brands and recognize the important role they play in helping mice and rats, rabbits and other animals undergo painful experiments in cosmetic testing labs.

Support these women-owned beauty brands that say NO to cruel animal testing:

Paula’s choice—Paula Runner

Founded in 1995, Paula’s Choice has become a staple of high quality, science-based skin care products. Paula Begun’s goal for her company is to tell her customers the truth about the benefits of her skincare line, and through this she has gained a loyal following.

Mixed chickens– Kim Etheredge and Wendy Levy

Kim Etherege and Wendy Levy created Mixed Chicks to develop products that meet their unique hair care needs. PETA Business Friend manufactures vegan conditioners, sulfate-free shampoos, hair serums and other products for all hair types.

Beauty bakerie– Cashmere Nicole

Cashmere Nicole founded Beauty Bakerie in 2011 after defeating breast cancer. She researched how the ingredients in the foods we use affect our bodies and decided to create products that are healthy, of high quality, and free from abuse.

SEED Beauty—Laura Nelson

Laura Nelson and her brother John Nelson co-founded SEED Beauty, which includes vegan brands such as ColourPop Cosmetics and Fourth Ray Beauty. SEED Beauty continues to be a leader in the beauty industry and is bound to introduce more violence-free brands in the future.

Medli Kira Shi—Kira Nicole

When she was having trouble finding products to suit her curly hair, Kyra Nicole decided to take matters into her own hands, founding Kyra’s Shea Medleys. The brand’s products include oils, flower waters, body oils and conditioners.

OBIA Naturals—Obia Eva

Obiya Eva is a seasoned chemist who, when unable to find hair products suitable for her thick hair. and made from healthy ingredients, I decided to create them myself. She and her younger brother Omini Ewa developed and launched OBIA in 2012.

Joséphine Cosmetics– Sholaide Otugalu

Self-taught makeup artist and lover of beauty, Sholaide Otugalu began to develop Joséphine Cosmetics as a natural cosmetics brand with bold glamorous tones. Feeling that muted colors were already commonplace with many natural brands, she instead developed lipsticks, eyeshadow, and other products in bold, eye-catching colors.

Cosmetics Josie Maran—Josie Maran

Model and actor Josie Maran launched Josie Maran Cosmetics to bring healthy beauty to everyone. The brand is known for its products containing argan oil, a moisturizing oil that can be used to condition skin, hair and nails.

Sunday Riley—Sunday Riley

This ruthless skincare company was founded by Sunday Riley with the goal of creating products that will help people transform their skin for quick results. Its Good Genes lactic acid product, which helps exfoliate skin and reduce dark spots and wrinkles, is one of its top selling products.

Beauty sample—Tracy Ellis Ross

Founded by actor Tracy Ellis Ross, Pattern Beauty is a black-focused hair care company specializing in ruthless products for all types of curls. Its conditioners, hair serums, care products and tools are perfect for nourishing and styling your waves.

Carol’s daughter—Lisa Price

Lisa Price began creating hair products and cosmetics in her Brooklyn kitchen in 1993. Her mother, Carol, encouraged her to cook homemade recipes and sell them at local flea markets. She opened her first boutique in 1999 and has been selling high quality vegan beauty products ever since.

IT Cosmetics—Jamie Kern Lima

Jamie Kern Lima co-founded IT Cosmetics with the goal of becoming a “problem solver” brand, helping people find products that solve their specific beauty problems with clinically proven results. She is also an author and mentor to other women entrepreneurs.

Beautyblender—Ri Ann Silva

Ri Ann Silva began her career as a makeup artist in Hollywood where she developed a unique edgeless makeup sponge that made her client’s foundation look flawless on camera. Beautyblender has since become a staple product for beauty gurus around the world and the brand has expanded to include cosmetics and cleansers for all skin types.

Anastasia Beverly HillsAnastasia Soare.

You could call her the “Queen of the Eyebrows” – Anastasia Soare revolutionized the beauty industry with her golden ratio eyebrow shaping method. The company has gone beyond eyebrow products to include foundation, eye makeup, lipstick and more.

Thatch– Victoria Tsai

Victoria Tsai, founder and CEO of Tatcha cruelty-free skin care, drew inspiration from her Japanese heritage. Its success is built on simple, proven ingredients including green tea, rice and seaweed.

Pie—Moreen Kelly

Maureen Kelly founded Tarte in her New York City apartment, where her mission was to create beauty products from healthy ingredients that you can recognize and pronounce. Since then, the brand has expanded with many best-selling products such as the Shape Tape Concealer.

Jack Black– Curran Dandurand and Emily Dalton

Curran Dandurand, Jeff Dandurand and Emily Dalton founded Jack Black men’s skin and hair care brand in 2000 after realizing that the market for high-quality men’s skin care was virtually non-existent. The team has developed a range of personal care products, including shaving products and beard products, made from animal-free ingredients.

© Jack Black

Beauty Juice—Karen Behnke

After surviving skin problems due to hormonal changes associated with pregnancy, Karen Behnke decided to create her own skin care products from organic vegan ingredients. Juice Beauty offers solutions for every skin care and makeup problem that protects and moisturizes the skin.

Curly-curly—Shelley Davis

Shelley Davis created Kinky-Curly hair care products to help people get flawless curls thanks to all-natural, non-cruelty-free ingredients.

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Animal testing is cruel, unnecessary, and imprecise, and there is no reason to continue testing, especially when there are so many more scientifically improved methods without the use of animals. As a consumer, you can help complete these trials by making sure you are purchasing abuse-free products. Use our database to see if your favorite brands are being tested on animals, and always check the ingredients of products to make sure they are free of animal ingredients:

Find Abuse-Free Companies in Our Database